From Charles Shields
St Paul, Minnesota, USA

 

Dear Business Owner,

re you fed up with lousy advertising returns? Are you spending hard-earned
money for hardly-worth-it results? Can you increase sales, but only at the expense of profit?

The problem may be with the writing of your marketing piece. Whether it be an ad, brochure, sales letter, postcard, web page, etc. The words you choose and the way you present them can mean the difference between marketing success or failure.

Buy hey, don't feel bad, most advertising is poorly written. It is usually put together by ad reps or business owners who are not skilled in writing ad copy. Or by costly ad agencies or consultants who have little or no training in effective advertising writing for small businesses.

So, what's the difference? If your communications is not created - or at least critiqued - by an effective advertising copywriter, then you're likely throwing money away on poor results.

If this is your situation, I can help. My “Advertising Fix” will improve your advertising, significantly increasing the response you get. This response increase will likely lead to a sales and profit increase as well.

You see, once an ad, brochure, sales letter, etc. is fixed (improved for optimum response), there are no additional ad costs - vs. the old material - to use them. That is, your usual advertising expenses will remain the same. But your response increases. This will lead to a corresponding sales increase.

The end result, of course, is increased profit (and the great feeling this brings!). In fact, because there is no additional ad costs, a 50% sales increase can create a 100% profit increase. It's true, making your advertising and marketing material more effective is simply one of the best ways to increase profit.

You can enjoy a similar sales and profit increase in your business. To help you achieve this, here's what you’ll receive with your Advertising Fix:

Customization. Your marketing material should clearly address your target market's needs and wants. Then show how you can satisfy them. Then explain why they should choose you instead of a competitor. A brief questionaire will help me customize the material to your particular business.

Better Writing. I'll remove any words or phrases that do not capture the potential customer's interest, increase their desire to keep reading or motivate them to act. Then I'll add new, more powerful ones, that highlight your company or offer, explain its unique benefits and trigger the response you are seeking.

Better Design. Last, I introduce a more readable and eye-appealing layout/design. This will be based on similar effective advertising and marketing pieces (I have many on file).

In a nutshell, I'll keep what works with your ad, brochure, sales letter, postcard or web page, throw out what doesn't, and give it a more effective layout.

Then, your ad rep or graphic designer can use these rough draft fixes to put together a new, more effective advertising piece. That is, one that will attract new customers and increase profit.

Why send me your advertising to improve? Here's a few reasons:

Skills & Training. Back in the late 80's, with my own businesses, I discovered a knack for persuasive writing. My response rates were well above average. Soon after, talent met education when I began absorbing the teachings and works of some of the world's top copywriters - like Robert Bly, Dan Kennedy and Jeffrey Lant.

Experience. Some of the direct mail pieces I've written produced cold list response rates of 7-12%. Now you can benefit from this ability, education and experience, and enjoy sales and profit increases from your marketing material.

Reasonable Fees. The price to improve your advertising depends largely on 3 things: the type of piece, “condition” of it and your answers to the questionaire. In any case, your investment will be from $100 to $300, (multiple pages extra). Once I've reviewed your material, I'll send you a no obligation quote.

This will be just a fraction of its worth to you, because of the sales and profit increases you will enjoy. And not only in the near term, but for years to come. So your long term ROI will be HUGE!

Simply email the advertising piece you want improved. In return, I will send you a no-obligation price quote, brief business questionaire and terms & conditions agreement. If you wish to snail mail your piece, please request my home address.

Once I receive the completed questionaire, agreement and payment, I will go to work improving your material, to increase sales and profit.

Here to Help,


Charles Shields

P.S. Here's the bottom line: I will do my best to give you a great ad, sales letter, brochure, postcard or web page. One designed to get you more customers and increase profit. Try me and see. Just email one of your advertising pieces - for your no-obligation price quote - today!